New in September 2026
137 businesses joined the directory in September 2026: 41 personal trainers, 22 strength & conditioning gyms, 16 CrossFit & HYROX gyms, 13 boxing & martial arts gyms, 16 Pilates, yoga & barre studios, 10 group fitness studios, 17 recovery & cold plunge studios and 2 nutrition coaches. Most are in San Diego (61), Carlsbad (13) and Oceanside (11), with the rest across 16 other cities.
TypePersonal trainersStrength & conditioning gymsCrossFit & HYROX gymsBoxing & martial arts gymsPilates, yoga & barre studiosGroup fitness studiosRecovery & cold plunge studiosNutrition coaches
Style
Juggernaut AestheticsJuggernaut Aesthetics is an Oceanside personal training business on North Horne Street offering one-on-one coaching, and its scheduling listing confirms personal…Synergy & StrengthSynergy & Strength is an open-gym training facility in Lemon Grove offering personal training, general fitness coaching and strength coaching for people ranging from…Kyle CallaghanKyle Callaghan is an independent San Diego strength and physique coach with thirty years of training experience, working with clients online and in person. His…Bigger Picture FitnessBigger Picture Fitness is a private 6,000-square-foot personal training facility in San Marcos rather than a membership gym. Several independent trainers work under…Savannah SunshineSavannah Sunshine is a certified personal trainer in San Diego who takes new clients through an online intake form. She is also the strength and conditioning coach…JG FitnessJG Fitness is a one-on-one personal training business on Ronson Road, run by strength and conditioning coach Joseph Griffin. Coaching covers strength, conditioning,…SD Master TrainerSD Master Trainer is the personal training brand of Marius Sosé, who coaches calisthenics, bodybuilding and football footwork and agility. Sessions take place at…Advantage FitnessAdvantage Fitness is a Carlsbad one-on-one personal training business owned by Adrian Del Villar since June 2023. Sessions cover mobility, strength, nutrition and…DBC FitnessDBC Fitness is a Carlsbad personal training and sports performance facility founded by Casey Parlett, with an on-site recovery lounge. It offers individual coaching…Jonathan BlairJonathan Blair runs a La Jolla functional fitness and corrective exercise practice, which he has owned since 2014 and which shares space with MoveWell San Diego. He…Salcedo StrengthSalcedo Strength is a San Diego personal training and strength coaching business owned by Jeury Salcedo, a certified personal trainer who started the business in June…Balance BuiltBalance Built is an Oceanside personal training business offering training, nutrition and lifestyle coaching, led by a trainer named Tristan. New clients can start…Larson Strength & PerformanceLarson Strength & Performance is a new home-based personal training studio in Encinitas run by a strength and performance coach. It offers individual coaching in a…Haven FitHaven Fit is a private women's gym in Rancho San Diego, near El Cajon, run by trainer Maya Alias, a San Diego State alumna. It offers one-on-one personal training,…True BalanceTrue Balance is a Carlsbad business offering personal training and nutrition coaching, owned and led by trainer Andrea Lane, who has coached since October 2007. Some…The Fitness StudioThe Fitness Studio is a personal training studio on Genevieve Street in Solana Beach, owned and operated by Brian Knudsen as a sole proprietorship since 2004. It…Efficient Working BodiesEfficient Working Bodies is a small-group and personal training studio in the Point Loma and Ocean Beach area, established in 2012 and run day to day by a trainer…The Marta MethodThe Marta Method is a San Diego strength coaching business run by a trainer named Marta, focused on helping women build strong bodies while living full lives. It…Fitness with FukaFitness with Fuka is an online and in-person personal training business based in the Kearny Mesa area, led by a former professional athlete who coaches women over 25.…URBN ATHLETEURBN ATHLETE is a personal training studio in downtown Carlsbad, near Jefferson Street. Trainers work with clients one-on-one, and Andrea Rege has been listed among…Flexible Strength: Kingsley FitFlexible Strength: Kingsley Fit is a San Diego business combining assisted stretching with personal training, founded and run by Noah Kingsley Dillard since it was…ML Strength & ConditioningML Strength & Conditioning is a barbell-training gym in Miramar, owned by Moises Lopez and located across from the White Pyramid at MCAS Miramar. Small-group sessions…The Fit LabThe Fit Lab is a personal training and fitness-testing studio in Kearny Mesa, founded more than a decade ago by Sean Pangelinan, an Olympian. Its coaching is built…Hannah Miller FitnessHannah Miller Fitness is the personal and online training business of Hannah Miller, a San Diego coach with more than eleven years of experience. Her coaching focuses…Cove StrengthCove Strength is a Solana Beach training studio that is part of the Azure Wellness Collective. It offers one-on-one and small-group sessions built around strength,…Alexandra BrownAlexandra Brown is a San Diego personal trainer with NASM credentials in personal training and corrective exercise, plus specialties in adapted exercise and…Ageless Fitness EncinitasAgeless Fitness Encinitas provides coach-led strength, balance and mobility training for adults roughly 55 and older. Trainer Celica also covers boxing and…Team Anderson FitnessTeam Anderson Fitness is the coaching business of John Anderson, a Navy veteran and personal trainer who works out of TG The Gym in Pacific Beach. He offers lifestyle…Protrainer StudioProtrainer Studio is a private one-on-one personal training studio in Chula Vista, run by a trainer named Ryan who has served the area since 2016. It presents itself…Shape 360 Fitness StudioShape 360 Fitness Studio is a woman-owned boutique gym in Santee, founded in 2019 by Michelle Lupu. It offers small-group personal training and one-on-one coaching,…Train4LyfeTrain4Lyfe is a personal training business serving San Diego County, with ties to the El Cajon area, run by a coach who is also an author and poet. It hosts a…Lê Tone StudioLê Tone Studio is a women's semi-private personal training studio in downtown San Diego, run by owner Sofiarely Estrada. Clients train in small, coached groups…Coastal Fit EMS StudioCoastal Fit EMS Studio in Encinitas specializes in whole-body electrical muscle stimulation training, a format where clients wear a suit during strength workouts.…All Levels AthleticsAll Levels Athletics is an online coaching business run from Vista by founder Daniel Ledbetter, focused on competitive athletes between 28 and 45 who want to rebuild…The Fitstop Human Performance LabThe Fitstop Human Performance Lab in Carlsbad is an independent testing facility offering VO2 max, metabolic and threshold testing for athletes and active adults.…GDO FITGDO FIT, short for Good Days Only, is a mobile personal training business that brings its equipment to clients at homes, parks and the beach around San Diego. It also…Fit MonkeysFit Monkeys is a private, appointment-only studio in Carlsbad run since 2015 by a mother-daughter team, Denise McClelland and Kelly. Sessions are one-on-one, blending…Built By CassieBuilt By Cassie is a personal training and small-group coaching business run by a trainer named Cassie, working out of the Self Made Training Facility in Del Mar, on…Concierge Personal TrainingConcierge Personal Training is a mobile service that brings one-on-one sessions to clients' homes throughout San Diego County, based in Carlsbad and operating since…Nicky Perry FitnessNicky Perry Fitness is an Oceanside personal training business led by Nicky Perry, an NASM-certified trainer with credentials in nutrition coaching and corrective…Spiritually LiftedSpiritually Lifted is the coaching brand of Tatiana Koval, an NASM-certified personal trainer who also holds a 200-hour yoga teaching credential. She trains clients…
Point Loma Sports ClubPoint Loma Sports Club is a family-owned, 23,000-square-foot athletic club at Liberty Station, founded by Gary Rubin in November 2012 in a former Naval Training…Neighborhood StrengthNeighborhood Strength is a Vista strength gym whose motto promotes simple, effective training for the local community. Public information about the gym is thin, and…Pinnacle Performance GymPinnacle Performance Gym is a small gym on Morena Boulevard in San Diego, opened by lead coach Conor Harris. It offers functional fitness, Olympic weightlifting and…HIVE Training ClubHIVE Training Club is a newer downtown San Diego gym on Broadway that offers open gym access, group classes, personal training and a recovery lounge. Coaches named…North County Fitness & PerformanceNorth County Fitness & Performance is a Vista gym that opens at 4 a.m. on weekdays. It offers strength and conditioning classes, personal training and open gym time,…Earned Fitness SDEarned Fitness SD is a semi-private strength and conditioning gym off Mission Gorge Road, with roughly four members per coach. It offers small-group training for all…Functional RepublicFunctional Republic is a functional-fitness gym in Chula Vista, with programming led by trainers named Gerson and Tello. The gym offers a five-day trial for newcomers…La Mesa WorkoutLa Mesa Workout, now operating as MetFix East County, is an El Cajon functional-fitness gym owned by a coach named Paul. The gym has operated continuously since 2003…BUILD Private Access GymBUILD Private Access Gym is a capped-membership gym in Ocean Beach and Point Loma, owned by Brian Pitilli and open daily from 4 a.m. to 10 p.m. It has no classes and…Habitat FitnessHabitat Fitness is a gym on Oceanside Boulevard in Oceanside that uses the tagline Growing Together. It offers day passes so first-time visitors can try the facility…Boulevard FitnessBoulevard Fitness is a neighborhood gym on El Cajon Boulevard in North Park, owned by Shawn Gilbert, who took over about six years ago after managing other fitness…TG The Gym Rancho BernardoTG The Gym Rancho Bernardo is a 24/7 independent gym that opened in July 2026 on Bernardo Plaza Drive. It belongs to the owner-operated TG The Gym brand, which has…Strength CollectiveStrength Collective is a veteran-owned, 24/7 private strength gym in Santee that opened in July 2025. It focuses on powerlifting, strongman and Olympic weightlifting,…The Compound Lifting ClubThe Compound Lifting Club is a modern strength gym whose Solana Beach location, opened in April 2026, is its second in the San Diego area. Founded by Candice Elliott,…Daygo PerformanceDaygo Performance is a private fitness facility on Highland Avenue in National City that pairs training with a dedicated 300-square-foot recovery room. Co-owner…Locomotion AthleticsLocomotion Athletics, also known as The Warehouse, is a 2,600-square-foot functional strength gym established in 2016. It offers Olympic weightlifting and…Extreme Fitness GymExtreme Fitness Gym is a 29,000-square-foot performance gym in Eastlake, Chula Vista, founded by owner Alex Verdugo. Its floor covers functional training, strength…Booty by BarbellsBooty by Barbells is a women-focused strength gym whose Oceanside location opened in 2024 as its second site. It runs glute-focused small-group classes and offers…Ultra Strength and ConditioningUltra Strength and Conditioning is a Fallbrook gym run by coach and owner Charley McAvoy, whose philosophy centers on building durable, resilient athletes through…San Diego Strength ClubSan Diego Strength Club is a small neighborhood gym on Dale Street in North Park, built around busy professionals. It offers small-group training, one-on-one personal…Adams Ave FitnessAdams Ave Fitness is a boutique strength gym on Adams Avenue in Normal Heights, opened in 2026. It offers personal training and classes alongside a cold plunge, and…House of StrengthHouse of Strength is a strength-training gym and wellness center on Convoy Street in the Kearny Mesa area of San Diego. Public information about its programming is…
Alpine Ranch CrossFitAlpine Ranch CrossFit is a box inside Viejas Outlet Center in Alpine, owned by Chappie Hunter since January 2012. It offers classes for all ages and abilities, an…CrossFit EscondidoCrossFit Escondido, on East Grand Avenue, is owned and coached by DJ Kastrup. Alongside standard CrossFit classes it offers a Sweat program, a Strong Human Club,…CrossFit TrifectaCrossFit Trifecta is a Vista gym that has been operating for fifteen years, offering CrossFit, HYROX training, personal training and open gym time. Each year it holds…Oceanside CrossFitOceanside CrossFit has operated since 2007 and offers CrossFit, HYROX, Olympic weightlifting, personal training and nutrition coaching, plus open gym hours and…CrossFit 1904CrossFit 1904 is a Kearny Mesa gym co-owned by Ray Fernandez, who serves as CEO and head coach, and Elise Bach, its COO. Programming includes CrossFit, weightlifting…Fallbrook CrossFitFallbrook CrossFit is a CrossFit gym serving the Fallbrook area of northern San Diego County. Public details about its owners, coaching staff, class schedule and…IHT FactorIHT Factor is a downtown San Diego training facility on Sixth Avenue built around intermittent hypoxic training, a method that simulates altitude during workouts. It…Stay Classy CrossFitStay Classy CrossFit is a Logan Heights gym founded in 2013 by Leej Razalan. It emphasizes approachable, affordable coaching and offers more than 10,000 square feet…CrossFit Counter CultureCrossFit Counter Culture is an Encinitas CrossFit affiliate owned by Zia Rohrbaugh and in business for about fifteen years. Alongside its standard CrossFit…CrossFit IndestructibleCrossFit Indestructible is a CrossFit affiliate in Alpine that offers about 34 classes a week. Its branding centers on strengthening members in body, mind and spirit,…CrossFit FLxRCrossFit FLxR is a female-owned CrossFit gym in Carlsbad, open since 2015. Its programming spans CrossFit, Olympic weightlifting and HYROX training, with nutrition…CrossFit La MesaCrossFit La Mesa is owned and coached by Chad and Rebecca Bell, both CrossFit Level 1 trainers, with Chad certified since 2009. The gym has operated on Avocado…Sweat Culture GymSweat Culture Gym is billed as San Ysidro's only CrossFit affiliate, pairing coached CrossFit classes with a full bodybuilding gym and booty-focused classes. It is…CrossFit Chula VistaCrossFit Chula Vista opened in November 2005, making it one of San Diego County's earliest CrossFit affiliates. Owner Richard "Rick" Santa Maria is a CrossFit Games…Carlsbad CrossFitCarlsbad CrossFit opened in March 2012, founded by Rick, a former Marine with a background in sport and performance psychology, together with Lindsay, Chris and…CrossFit FlashbangCrossFit Flashbang is a CrossFit affiliate in El Cajon that opened in 2019 in a roughly 9,300-square-foot facility. Coaches Brittney Powers and Mike McDaniel are…
Soca Brazilian Jiu Jitsu San DiegoSoca Brazilian Jiu Jitsu is a family-run academy in Rancho Bernardo, open since 2018 and led by Professor Bruno Albuquerque, a fourth-degree black belt, and his wife…Excel Jiu Jitsu MMA & FitnessExcel Jiu Jitsu MMA & Fitness is an Oceanside martial arts academy offering gi and no-gi jiu-jitsu, kickboxing, wrestling and self-defense, with family and kids…Heritage Jiu JitsuHeritage Jiu Jitsu is a Chula Vista Brazilian jiu-jitsu academy that opened in late 2022, run by owner Kimo Anderson. It offers gi and no-gi classes for kids, teens…RADA Jiu Jitsu AcademyRADA Jiu Jitsu Academy is a Brazilian jiu-jitsu school in La Jolla led by Professor Rafael Dallinha, a fourth-degree black belt. It teaches kids from age three, teens…Rhino's BoxingRhino's Boxing is a family-owned boxing and fitness gym in Vista that has operated for about twenty-nine years. It offers adult boxing, HIIT and training from…Old School Boxing and Fitness CenterOld School Boxing and Fitness Center is a traditional boxing gym on El Cajon Boulevard that has operated since 2008. It mixes boxing fundamentals with general fitness…Urquiza BoxingUrquiza Boxing is a new boxing gym in Escondido that offers month-to-month memberships along with private one-on-one and group sessions. The business was formed in…Forge MMAForge MMA is a private training studio in National City offering mixed martial arts, boxing and strength training, along with private classes for women. New visitors…Chano Boxing ClubChano Boxing Club is a boxing gym on El Cajon Boulevard in North Park, run by an owner known publicly as Chano. It recently opened a second location in the Gaslamp…BoxFitBoxFit is a non-contact boxing and fitness gym in North Park, owned by Mike Reeder, an Emmy-winning television producer. Classes use boxing drills and conditioning…House of BoxingHouse of Boxing is a boxing gym run by the Barragan family since 1991, serving the Barrio Logan and National City area. It coaches and promotes professional boxers…Karma BoxingKarma Boxing is a concierge boutique boxing gym in Solana Beach founded by trainer Danny Han. It offers private and semi-private sessions as well as group classes,…Extreme Power GymExtreme Power Gym is an Oceanside combat sports school run by Ruben Rowell Jr, a Marine veteran with roughly thirty years in business. It describes itself as the…
Move Madly Lagree StudioMove Madly is a boutique Lagree studio on Coast Highway 101 in Encinitas, with a second location in Pacific Beach. It has run 45-minute Megaformer classes since late…PopflowPopflow is a boutique studio with locations in Coronado and Golden Hill, offering yoga, Pilates, sculpt and stretch classes. Founder Erin Ayres taught yoga for…Yoga In Beautiful PlacesYoga In Beautiful Places runs outdoor yoga along the San Diego coast, with sessions in Carlsbad, Encinitas and Sunset Cliffs. Offerings include beach yoga, sound…Pilgrimage of the Heart YogaPilgrimage of the Heart Yoga is an inclusive yoga and meditation studio in Normal Heights, founded in 2006 by owner Sujantra. It offers a wide mix of classes,…The Burns CollectiveThe Burns Collective is a Christian mat and reformer Pilates studio in Kearny Mesa, co-founded by Noelia Burns. It opened in spring 2026 and describes itself as San…Jasper RestorativeJasper Restorative is the teaching practice of Jenny von Weisenborn, a San Diego yoga teacher who offers Restorative, Gentle, Yin and Prenatal classes, mainly at…Charis Pilates & WellnessCharis Pilates & Wellness is a Pilates and small-group studio owned by Kristin Cain, a certified Pilates instructor who has run it since March 2024. The studio…Terra Pilates and WellnessTerra Pilates and Wellness is a boutique reformer Pilates studio in Carlsbad Village that pairs its classes with recovery amenities. Members can use a cold plunge,…Lagree Red Mission HillsLagree Red Mission Hills, opened in 2025, is the second studio from Estella Gardinier's Lagree brand, following an original studio in Carlsbad. Classes use the…Sculpted Lagree + Mat StudioSculpted Lagree + Mat Studio is a boutique Lagree and Pilates studio serving the Rancho San Diego and El Cajon area. Classes include Lagree, infrared mat Pilates,…Anastasi WellnessAnastasi Wellness is a small La Jolla studio owned by Amber Lee, offering yoga, Qigong, breathwork, meditation and sound sessions in small-group settings. Its evening…Soulfish ExperiencesSoulfish Experiences is a San Diego yoga and events brand founded in 2019 by Laura Monk, an E-RYT 500 teacher. It runs a recurring community class called Flowstate at…SKY Creative Arts & Healing CenterSKY Creative Arts is a Sorrento Valley studio run by artist director Reenat Caidar Avraham. Its programming centers on aerial yoga and acrobatics, along with sound…Pilates SifuPilates Sifu is a solo mat-Pilates and martial-arts training practice in La Mesa led by Joe Melendez, a nationally certified Pilates teacher with 26 years of mat…Embodied San DiegoEmbodied San Diego is a boutique studio in Mission Valley founded by Tia Holford, offering yoga, sculpt and mat Pilates in both group and private formats. A June 2026…Fire & Flow Hot YogaFire & Flow Hot Yoga is an Oceanside studio owned by Mike Narens. Its heated classes, including Fire Flow, Fire 26, Fire Sculpt and Fire Flow Pump, run in rooms kept…
Lagree + Versa FitLagree + Versa Fit is a boutique Oceanside studio pairing 45-minute Lagree Megaformer classes with VersaClimber cardio, with capped class sizes for individual…On One Run ClubOn One Run Club is a community run club based in Pacific Beach that hosts weekly group runs and meetups, including Saturday gatherings at Oasis. Its tagline…ISOTÍQUESISOTÍQUES is a La Jolla fitness studio built around a proprietary method that founder Erika Baker launched in 2017. Classes are offered in person and through a…Elevate TrainingElevate Training is a San Diego studio brand specializing in Lagree, VersaClimber and infrared sauna sessions, with locations in Carlsbad, Carmel Valley, Downtown,…VERVE StudiosVERVE Studios is a woman-owned boutique studio, founded by CEO Lena Rakijian, with locations in South Oceanside and San Diego. It has run classes since 2019 in three…Healthy Wealth ClubThis San Diego wellness and money-skills community was founded by Laura Hendrickson, a former professional beach volleyball player. It blends movement with…The Fit MillThe Fit Mill is a Carlsbad group fitness gym owned by Shanae Johnson, who also serves as head coach and has run it since June 2015. Coach-led cardio and strength…GFX FitGFX Fit is a boutique small-group strength and HIIT studio in Solana Beach, run by owner Scott, who also owns Gemini Fit. The studio has operated for about four years…Activate HouseActivate House is a boutique wellness studio owned by Stephanie Butterfield, with locations in North Park and Bird Rock. The North Park studio offers spin, sculpt,…Made From CollectiveMade From Collective is a San Diego wellness collective that partners with local instructors and brands to host movement classes and pop-up events. It operates mainly…
Breathe DegreesBreathe Degrees is a wellness studio with locations in Carlsbad and Liberty Station, built around communal cold plunge, a stadium-style sauna and guided breathwork…The Recovery Room SDThe Recovery Room SD is a recovery studio inside Thrive Fitness Club in the Midway District, opened in 2023 by a founder named Gary. Services include a 40-degree cold…Aqua Day SpaAqua Day Spa is a traditional Korean day spa on Convoy Street in San Diego. Guests can use body scrubs, red-clay rooms, a hot jacuzzi and a cold pool. It operates as…Calor Sauna StudiosCalor Sauna Studios is a women-owned infrared sauna and cold plunge studio in Carlsbad Village, founded by locals Ali and Shelly, with Michelle Glassen listed as CEO.…The Traveling SaunaThe Traveling Sauna is a San Diego mobile business that brings a wood-fired sauna and cold plunge to private clients, group gatherings, corporate events and community…The Stretch & Recovery RoomThe Stretch & Recovery Room is a Little Italy studio on the third floor above Isola, offering 45-minute sessions that pair assisted stretching with Normatec…Soul PlungeSoul Plunge is a La Jolla studio combining yoga, breathwork, cold plunge, infrared sauna and red light. Founded by married couple Mia and Matt Heck, it grew from…Beach Sauna ExpressBeach Sauna Express hosts private beachside sauna sessions at South Ponto Beach, using an eight-to-ten-person wood-burning sauna scented with eucalyptus and organic…Conscious Body RecoveryConscious Body Recovery is a private contrast studio inside Self Made Training Facility near the Sports Arena, founded in 2021 by Nathanael Rabbitt, with a second…Arcane WellnessArcane Wellness is a recovery studio that opened in 2026 inside Balanced Fitness at Columbia Place, near Little Italy and downtown San Diego. Owner Roman Valenzuela…Enhance Body & Recovery StudioEnhance Body & Recovery Studio is a recovery studio serving the southern San Diego and Bonita area. Its offerings include light-based recovery sessions, compression…Pure Infrared Sauna StudioPure Infrared Sauna Studio is a recovery studio with two locations, Bankers Hill in San Diego, opened in September 2023, and Solana Beach. Founder Matt Stewart leads…Jireh Cryotherapy & Wellness StudioJireh Cryotherapy & Wellness Studio is a recovery studio on West Morena Boulevard in San Diego, founded in 2018 by owner and operator EJ Nduka, a former professional…Tribe Cold PlungeTribe Cold Plunge is a veteran-owned recovery studio in Eastlake, Chula Vista, founded in 2023 by Shannon, a U.S. Navy veteran. The studio offers cold plunges, a…Forest SpaForest Spa is a massage and head-spa business on Poway Road in Poway, open daily from 9 a.m. to 9 p.m. It offers massage and scalp-focused head spa services in a…R3 Recover and WellnessR3 Recover and Wellness is a La Jolla recovery studio founded in 2025 that offers compression, infrared sauna, cold and hot plunges and red light in a guided…Hot HavenHot Haven is a family-run infrared sauna and compression studio in Bankers Hill, San Diego, operated by siblings Jenica and Sean Mnich. Visitors book sessions of…
ElevateElevate is a women's food and fitness coaching brand run by Kim Nava, based in the San Diego and San Marcos area. It emphasizes building a balanced relationship with…Wellness Academy USAWellness Academy USA is a lifestyle and nutrition coaching business serving the San Diego and Coronado area, co-founded by Brittany Wilson and Coach Gerald. Wilson…
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